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Should I Respond to All Comments from My Audience?
There’s nothing more frustrating than posing a question on a website and never getting a response. We’ve all been there, and it soils our view of the site. One of the biggest mistakes online...
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How to Refresh Your Site in 2015 Using Heatmaps
2015 is right around the corner, and you know what that means. ‘Tis the season for resolutions and a chance to hit the refresh button. Regardless of whether or not you’ve been thinking of implementing...
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How to Get Started Growing Your Email List
We recently wrote about the importance of email marketing for online publishers, and if you have any doubt in its value – or if you haven’t even bothered to create an email list for your site – you...
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November Member Spotlight: Nick Jabbour of MedsChat.com
Name: Nick Jabbour Business: MedsChat.com Years in Business: 10 How did you get started in online publishing? I’m a programmer by trade. In 2004 a pharmacy client of mine was looking to expand their...
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Post Call Ads: Is This New Format Right For You?
Earlier this week, IAB member CIAMedia launched Calldorado, an SDK that monetizes incoming and outgoing phone calls with post call ads. We’re breaking down this new ad unit so that you can decide...
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How to Increase Your Site’s Returning Traffic
Have you taken a look at how many of the unique visitors on your website are returning ones lately? Odds are, the number isn’t very high. ‘So what,’ you ask, ‘Who cares?’ I care, Dear Online...
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October Member Spotlight: Praveen Kumar of Awesome Cuisine
Name: Praveen Kumar Business: Awesome Cuisine Years in Business: 7 How did you get started in online publishing? I started writing as a means of expressing my emotions on a few blog networks....
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Why Your Site Needs Evergreen Content
Like the trees that stay fresh year round, evergreen content is the work you publish that stands the test of time, staying fresh and useful to your audience long after you first publish. Here’s why...
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Should You Use Affiliate Marketing on Your Site?
Very similar to (and often confused with) referral marketing, affiliate marketing is a type of performance-based marketing where you steer your visitors toward the product or services of a third...
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How Click Fraud Affects You
Click fraud has been around since the beginning of internet advertising. Fraudsters’ methods have become more advanced through the years, leading to Battlestar Galactica-like internet bots that mimic...
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If You Sell Products to Monetize, There’s One Thing You Can’t Forget
As I’m sure you know, there is more than one way to monetize a site. And if you choose to sell products, particularly content based ones such as ebooks, you need to pay very close attention to one...
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How to Produce Useful Video Content for Your Site
“There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their...
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August Member Spotlight: Jim Nico of Social Network Intermedia
Name: Jim Nico Business: The Social Network Station Years in Business: 4 How did you get started in online publishing? I realized that the social network space had no major advocate for best...
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Best Practices: Building Your Mobile Site With Conversions in Mind
During June’s DC fly-in, attendees had the opportunity to hear from Amarpreet Singh, Director of Online Partnership Group at Google. Below are some of the highlights from his talk on taking better...
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The Sixth Annual Fly-In: Do Not Track, Bot Traffic, and More
For the past two days, dozens of Long Tail Alliance members gathered together for a full day of learning and networking and for meetings with members of Congress about the issues affecting your...
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Exclusive to LTA Members: Free Powerlinx Trial Membership
Recently we connected with Powerlinx, a global business-to-business network with particular expertise in the small-to-medium category. After some chatting, we realized LTA and Powerlinx’s goals are a...
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How to Make Your WordPress Site More Secure
Your website is more than just a publishing place – it’s your business, your livelihood. And, you wouldn’t leave the door unlocked if it were a brick and mortar store, leaving your hard earned...
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The 5th Annual Fly In Educates and Advocates
What do web publishers and advertisers create to increase visibility? What can small publishers do to help keep the government on their side when it comes to generating revenue? How can social media...
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3 Selling Mistakes to Avoid on Your Blog
No one wants his or her blog to sound like a sleazy car salesman pitch. So why are selling mistakes so common in the online publishing world? Sure, the point of most sites is to share information with...
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Why You Need to Be at the Long Tail Alliance Fly-In
Is there a more exciting way to fight for your convictions than flying to D.C. and talking directly with lawmakers about what they can do to help? We think not. It’s that opinion that directly results...
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